What is Reddit's new Avatar Marketplace?

Reddit has announced that it is launching a new, non-fungible token-based avatar marketplace that allows users to purchase blockchain-based images that can be utilized as a profile picture at a fixed rate.

What is a Reddit collectible Avatar?

Collectible Avatars are limited-edition avatars from Reddit that provide owners with unique benefits on the Reddit platform. This Creator Collection was made by independent creators in partnership with Reddit. When you purchase a Collectible Avatar, you become the owner of it.

What is a limited edition Avatar?

These Avatars are limited edition, meaning a set number of each creator’s Collectible Avatars are available for purchase. This allows creators to be paid for every Avatar sold. You can read more details on how our artists are paid here .

Do collectible avatars need a wallet?

Collectible Avatars are on the blockchain (cue the sound of murmuring from the crowd), and require setting up a wallet on Reddit to store your Avatar. The self-depreciation gag only works if you can convince your target audience that the blockchain is actually necessary and this is not a late attempt at a NFT. This announcement does not do that.